How to Write SEO Content and Improve Traffic to your Site by Suzanne Scacca on SkillShare
It’s not just about how many keywords you have, its about how relevant those keywords are. People leaving your site quickly is bad for your SEO
Suggests template. Intro between 100-300 words, and three to four lines per paragraph.
Have 2 to 3 paragraphs between headings
Use pictures! Helps break up text, can provide more SEO terms in alt text
Use kwifinder.com to figure out which keywords are more valuable to use
Try to use your keyword in your title, first paragraph
Yoast SEO plugin – allows you to edit with Googles metrics in mind
Copywriting for Beginners by Jesse Forrest on SkillShare
Content Writing – writing for building a relationship with the audience
Copywriting – writing that inspires action
Research your audience – who are they? what is their problem? what does your product offer? what separates you from your competition?
Speak your audiences language. That’s who your content is for
5 tips:
1. Highlight or bold important info
2. Bulleted lists
3. Meaningful subheadings
4. Short paragraphs
5. Short sentences
5 second test – Do visitors stay longer than 5 seconds? If not, you lack clarity
Headlines are vital to get right – clarity is king, avoid hype, be specific
Subheaders – a chance to expand upon the topic. Should answer why they should choose you and what benefits they should expect
Keep calls to action highly visible and easy to understand
Reorient boring features into irresistible benefits
11 ways to answer “Why you?”
1. Better Pricing
2. Speed
3. Free (i.e. shipping)
4. Risk reversal (i.e. money-back guarantee)
5. Higher quality
6. Longer lasting
7. More experience or specialized knowledge
8. Bigger range to choose from
9. Superior customer support
10. Access (i.e. 24-hour gym)
11. Technology
Consider how powerful it is to see something working
Take a break. Write many drafts. Your first draft will not be your best. Don’t set yourself up for failure. Do easy parts first. Remember writing isn’t linear.
Grant Writing Basics for Beginners by Theresa Huff on SkillShare
What is a grant? Funding that is meant to support your organization/project. Come with limitations and restricted uses. Require effort from you. Require you to report back.
Are you ready for a grant? You need leadership, staff and volunteers, clear missions and goals, tax status and documentation, formal budget, multiple funding sources, and clients.
10 Myths:
A grant cannot get you started
You can keep grants as secret money
Grant money is an easy bounty
Grant funds are a free for all
Grants care about need, not about passion
Guidelines are suggestions
Grants are no risk
You can apply with the same application
You need multiple hands and established relationships
Where to find grants
Federal, state, and local governments
Corporations with philanthropic branches
Private foundations
Local communities
Partnerships
Think like a reviewer
How I Prepare and Structure My Online Courses by Andrew Pach on SkillShare
Keep consistent and organized files
Consider your branding and thumbnails. Should be consistent and legible
Only do the things you’re invested in