WordPress Ecommerce: WooCommerce by Patrick Rauland on Lynda.com
Use largest image you can (no white space) for functional items; for aesthetic items, include white space
Use categories to sort products. Recommended for “stores” with less than 12 items, must for stores with more
– Is there value in trying to apply this to courses? Categories could be MSTG, Health, Nutrition…
Content could be virtual and downloadable or just one or the other
Google Analytics – Used WooCommerce Google Analytics plugin (so not as helpful as I thought)