Premiere Pro: Commercial Editing Techniques by Christine Steele
Goal is marketing a brand — or selling a distinctive identity and their values and products to consumers
Get as much info about the client and their audience as possible.
Editing is only one part of the job, remember to manage expectations, keep deadlines in mind, and keep a positive attitude.
Previsualising — storyboarding and plotting to plan content, timing, effects, and test ideas
Pay attention to details! Both to make sure there are no errors, but also to see potential opportunities in the content.
Start the previsualization by laying down the audio (music, effects, narration). Keep it rough, remember this isn’t the final product! You can use style frames to further rough in ideas. Apply effects only as needed to communicate the plan.
Scale to Frame Size will resample the image/clip to make it best fit in view. Can be used to improve processing needed, but can degrade quality. Can set presets to controls amounts of scale and resampling manually.
Remember the flow of energy and pace of video
Contracting time — reducing the amount of time it takes to communicate something (typical of editing)
Expanding time — increasing the amount of time used to communicate something (repetition)
Can be used creatively when you don’t have a ton of footage to use uniquely
Handles — time on each side of the final clip that’s included as safety for other editors/vis effect; some people will have specific requests.
Use ripple edit tool to expand/cut clip length without having to manually move adjacent clips
Use highest quality footage possible for effects editing
Remember, mono is better video almost always
Right click > Modify Audio Channels > Channel Format > Mono
Use roll cutes to adjust timing of cut for both clips, set marker, press E to set cut
Ads can really engage with complexity editing since half of the goal is the feeling, not just the narrative story
Slip/Slide tool can help you make micro edits to cuts, which is good for fixing continuity edits
Time Remapping > Speed, gives you ability to pen edit the timing of a shot
Ctrl and drag on clip with time remapping can easily create forward-rewind-forward shots
Leave color effect can add color focus to selected color
Rate stretch tool can expand length of (audio) clips. Preserve pitch in the same way
You can do a lot with few sounds; remember to layer, change pacing/pitch, reverse, effects…
Don’t be afraid to play around with things in order to get something you like.
After Effects Texture Animation by Ben Marriot
Dissolve blending mode adds pixelated, grainy texture to items
Use turbulent displace set to really low parameters to blur the harshness of dissolve
Masks as light sources can be easily moved or animated
Ctrl-K will let you more precisely set the length of a clip in AE using frames or timing
Consider using multiple PNGs and alternating which one is shown in order to add similar animated grains
Preserve Underlying Transparency will work like a clipping mask in AE
Remember to layer the same effect in order to add more complexity by setting different values to each version
Tint Effect can change color of assets in AE
Instructional Design Models by Robin Sargent
Instructional design models are guidelines and frameworks to build training development routines within a system; a good starting place that can then be altered to better fit the content.
ADDIE Model
Analysis, Design, Develop, Implement, Evaluate
These steps can really inform each other during the process of development, so it’s not really a one way path.
Developed during the 1970s for US Military (fun fact)
SAM Model
Successive Approximation Model
Created by Allen Interactions
Preparation > Iterative Design > Iterative Development
Iteration is repeated, works on smaller scales than an A-Z project
Downside is that is doesn’t consider risk in the same ways as other models, and it usually involves multiple teams of people (so lack of communication can cause issues)
Action Mapping
Necessary Info (Identify a Problem) > Practice Activity for Actions (Test Solutions) > Actions Needed to Reach Goal > Business Change (Goal)
Gagne’s 9 Events of Instruction
- Get Attention (Engage)
- Present Objectives (Prepare)
- Stimulate Recall of Prior Memory (More Engagement)
- Present Stimulus (New content)
- Provide Guidance (Examples)
- Elicit Performance (Practice)
- Provide Feedback (Meaningful Feedback, Chance for Engagement)
- Assess Performance
- Retention and Transfer (of Knowledge)
Dick N’ Carey Systems Approach Model
- Instructional Goals (What do you want to learn?)
- Instructional Analysis (Determine what skills will be learned)
- Entry Behaviors (What skills do learners already have?)
- Performance Objectives (Give roadmap)
- Criterion Referenced Test Items (Assessment)
- Instructional Strategy (Outline the plan)
- Instructional Materials (Gather what will be needed for lesson)
- Formative Evaluation (Formal Evaluation)
- Summative Evaluation (Revision Time)
Bloom’s Taxonomy
Good model for developing learning objectives and understanding process of learning
It’s a hierarchy of levels of understanding
Top > Down
Creating > Evaluating > Analyzing > Applying > Understanding > Remembering
Kirkpatrick Model of Evaluation of Training Effectiveness
Used a lot in business trainings; mainly a way to measure the success of a training; the deeper the use of knowledge (4 vs. 1), the better the understanding, the better the training
Did you get the results you wanted?
- Reaction
- Learning
- Behavior
- Result
5-Step eLearning Development Process by Tim Slade
- Plan the Project
Assumes that you already know what the need is. What things do you need to be mindful of (other courses by this source, the timeline, the learning objectives, etc.)
- Draft a Storyboard
Plan; sampling of the goals and look
- Development
Built the thing! Check in often with our clients to make sure that all of the content is correct and appropriate
- Review the Course
Cross the Ts, Dot the Is; Confirm the quality is good, resolve any issues with typos, broken links, correct and final images, etc.
- Deliver the Course
Publish the course; make sure everything is organized and archived. Retrospective.