November 25, 2020 Training

Premiere Pro: Commercial Editing Techniques by Christine Steele

Goal is marketing a brand — or selling a distinctive identity and their values and products to consumers

Get as much info about the client and their audience as possible.

Editing is only one part of the job, remember to manage expectations, keep deadlines in mind, and keep a positive attitude.

Previsualising — storyboarding and plotting to plan content, timing, effects, and test ideas

Pay attention to details! Both to make sure there are no errors, but also to see potential opportunities in the content.

Start the previsualization by laying down the audio (music, effects, narration). Keep it rough, remember this isn’t the final product! You can use style frames to further rough in ideas. Apply effects only as needed to communicate the plan.

Scale to Frame Size will resample the image/clip to make it best fit in view. Can be used to improve processing needed, but can degrade quality. Can set presets to controls amounts of scale and resampling manually.

Remember the flow of energy and pace of video

Contracting time — reducing the amount of time it takes to communicate something (typical of editing)

Expanding time — increasing the amount of time used to communicate something (repetition)

    Can be used creatively when you don’t have a ton of footage to use uniquely

Handles — time on each side of the final clip that’s included as safety for other editors/vis effect; some people will have specific requests.

Use ripple edit tool to expand/cut clip length without having to manually move adjacent clips

Use highest quality footage possible for effects editing

Remember, mono is better video almost always

    Right click > Modify Audio Channels > Channel Format > Mono

Use roll cutes to adjust timing of cut for both clips, set marker, press E to set cut

Ads can really engage with complexity editing since half of the goal is the feeling, not just the narrative story

Slip/Slide tool can help you make micro edits to cuts, which is good for fixing continuity edits

Time Remapping > Speed, gives you ability to pen edit the timing of a shot

Ctrl and drag on clip with time remapping can easily create forward-rewind-forward shots

Leave color effect can add color focus to selected color

Rate stretch tool can expand length of (audio) clips. Preserve pitch in the same way

You can do a lot with few sounds; remember to layer, change pacing/pitch, reverse, effects…

Don’t be afraid to play around with things in order to get something you like.

After Effects Texture Animation by Ben Marriot

Dissolve blending mode adds pixelated, grainy texture to items

Use turbulent displace set to really low parameters to blur the harshness of dissolve

Masks as light sources can be easily moved or animated

Ctrl-K will let you more precisely set the length of a clip in AE using frames or timing

Consider using multiple PNGs and alternating which one is shown in order to add similar animated grains

Preserve Underlying Transparency will work like a clipping mask in AE

Remember to layer the same effect in order to add more complexity by setting different values to each version

Tint Effect can change color of assets in AE

Instructional Design Models by Robin Sargent

Instructional design models are guidelines and frameworks to build training development routines within a system; a good starting place that can then be altered to better fit the content.


Analysis, Design, Develop, Implement, Evaluate

These steps can really inform each other during the process of development, so it’s not really a one way path.

Developed during the 1970s for US Military (fun fact)

SAM Model

Successive Approximation Model

Created by Allen Interactions

Preparation > Iterative Design > Iterative Development

Iteration is repeated, works on smaller scales than an A-Z project

Downside is that is doesn’t consider risk in the same ways as other models, and it usually involves multiple teams of people (so lack of communication can cause issues)

Action Mapping

Necessary Info (Identify a Problem) > Practice Activity for Actions (Test Solutions) > Actions Needed to Reach Goal > Business Change (Goal)

Gagne’s 9 Events of Instruction

  1. Get Attention (Engage)
  2. Present Objectives (Prepare)
  3. Stimulate Recall of Prior Memory (More Engagement)
  4. Present Stimulus (New content)
  5. Provide Guidance (Examples)
  6. Elicit Performance (Practice)
  7. Provide Feedback (Meaningful Feedback, Chance for Engagement)
  8. Assess Performance
  9. Retention and Transfer (of Knowledge)

Dick N’ Carey Systems Approach Model

  1. Instructional Goals (What do you want to learn?)
  2. Instructional Analysis (Determine what skills will be learned)
  3. Entry Behaviors (What skills do learners already have?)
  4. Performance Objectives (Give roadmap)
  5. Criterion Referenced Test Items (Assessment)
  6. Instructional Strategy (Outline the plan)
  7. Instructional Materials (Gather what will be needed for lesson)
  8. Formative Evaluation (Formal Evaluation)
  9. Summative Evaluation (Revision Time)

Bloom’s Taxonomy

Good model for developing learning objectives and understanding process of learning

It’s a hierarchy of levels of understanding

Top > Down

Creating > Evaluating > Analyzing > Applying > Understanding > Remembering

Kirkpatrick Model of Evaluation of Training Effectiveness

Used a lot in business trainings; mainly a way to measure the success of a training; the deeper the use of knowledge (4 vs. 1), the better the understanding, the better the training

Did you get the results you wanted?

  1. Reaction
  2. Learning
  3. Behavior
  4. Result

5-Step eLearning Development Process by Tim Slade

  1. Plan the Project

Assumes that you already know what the need is. What things do you need to be mindful of (other courses by this source, the timeline, the learning objectives, etc.)

  1. Draft a Storyboard

    Plan; sampling of the goals and look

  1. Development

Built the thing! Check in often with our clients to make sure that all of the content is correct and appropriate

  1. Review the Course

Cross the Ts, Dot the Is; Confirm the quality is good, resolve any issues with typos, broken links, correct and final images, etc.

  1. Deliver the Course

    Publish the course; make sure everything is organized and archived. Retrospective.